By Ivan Mwine
In a bid to expand their reach across the globe, East Africa in particular, international audio streaming and media services provider Audiomack have appointed Shadrach Kisaame as their Ugandan ambassador.
Following this new appointment, Kisaame, who is a Ugandan TV host and the Operations Manager, Black Market Records, Uganda, is set to officially represent Audiomack in Uganda.
We have established that Kisaame’s appointment comes at a time when Audiomack is seeking to work with artistes and record labels like Black Market Records in East Africa and other record labels all key stakeholders in the music business across the region.
Audiomack, sources reveal, picked interest in streaming Ugandan music after observing that local artistes’ music continues to attract the attention of music lovers across the East African region, Africa and worldwide.
Kisaame’s appointment as Audiomack Ugandan ambassador comes after the appointment of Eloi Mugabe as the Audiomack ambassador for Rwandan, in a bid to harness the Rwandan music industry too.
Just like Mugabe, Kisaame’s main task is to raise awareness among Ugandan artistes and record labels about Audiomack’s ability to stream their music on the platform to enable them to grow their international fan base.
Speaking about his new appointment, Kisaame told exposed Uganda that; “My main task is to boost awareness and spur an increase in the use of Audiomack in since local artistes have started paying much attention to the role of using the streaming media in not only growing their population but also their resources from streams through income generation.”
He added that; “Audiomack is here to make the streaming experience of music very smooth and also to ensure that the artistes whose music is streamed get some money in their pockets; but above all, we aim at creating awareness of their music on a global plane.”
It should be noted that Audiomack ranks amongst the leading music streaming services in Africa, especially in Nigeria, Senegal, Ghana, Kenya, Tanzania and Rwanda, reason why they have since decides to add Uganda onto their long list of countries.
Kisaame revealed that the greatest opportunity Audiomack brings to Uganda is creating an avenue for artistes who are struggling with distribution of their music to the international audience to do so without much hustle.
This will involve Kisaame working together with artistes and record labels in Uganda to ensure the verification of their music, helping them to pitch the music that can get exposure on Audiomack’s verified playlist which in turn will boost their music discovery not only in the East African region but also globally.
It should be noted that Audiomack is an on-demand music streaming and audio discovery platform that allows artists and creators to upload limitless music and podcasts for listeners through its mobile apps and website.
In February 2021, Billboard announced Audiomack streaming data would begin informing some of its flagship charts, including the Hot 100, the Billboard 200, and the Global 200.
In March 2021, Fast Company magazine named Audiomack one of the 10 most innovative companies in music.
Co-founded in 2012 by Dave Macli, David Ponte, and Brian Zisook, Audiomack allowed artistes to freely share their mixtapes, songs, and albums.
In April, 2013, J. Cole (Yours Truly 2) and Chance the Rapper (Acid Rap) released new projects exclusively on the platform.
In September 2018, Eminem released “Killshot”, a diss track about Machine Gun Kelly, exclusively on Audiomack and gained 8.6 million plays in four months.
In February, 2019, Nicki Minaj released three songs exclusively on the platform, including a remix of Blueface’s “Thotiana.”
In November 2020, Audiomack signed a music licensing agreement with Warner Music Group, covering the United States, Canada, Jamaica, and five “key African territories,” including Ghana, Kenya, Nigeria, South Africa, and Tanzania.
In February 2021, Variety reported Audiomack has music licensing agreements in the United States with Universal Music Group and Sony Music Entertainment.
Audiomack also receives music through licensing deals with labels and distributors such as 300 and EMPIRE, among others, and manages rights through its relationship with Songtrust.