Britam Launches Bake Off Challenge After  ‘Crashed’  Uganda Airlines Cake

Britam Launches Bake Off Challenge After  ‘Crashed’  Uganda Airlines Cake

By Norman Mwambazi

Britam Uganda, a an insurance company, broke the internet last week after  they baked a cake for Uganda Airlines as a gift for the national airliner’s celebration of their first anniversary in operation, after the cake crashed before it had reached the Uganda Airlines offices in Entebbe.

As soon as photos of the crashed Uganda Airlines cake surfaced on social media, Ugandans reacted with utmost criticism for what they felt was a joke of a cake being presented to a company celebrating such an important milestone.

Several Ugandans wondered whether a professional baker had been hired to bake the cake or someone had eaten ‘Enjawulo’  (kickback) on it and hired a baker from Katanga instead of Zuena’s Pastries or Hot Loaf.

So, in an effort to save face and do some damage control, on Monday September 7th, 2020, Britam launched a Bake Off Challenge, in which they are calling upon all bakers in Uganda who feel they can  bake a better cake for Uganda Airlines to submit their designs before 5:00Pm. on Wednesday, such that they can be contracted to do the job.

Statement from Britam Uganda about the crashed cake and the Bake Off Challenge

“Because we did not get it right the first time. We tried baking a cake and fell flat on our faces! You may have seen unflattering photos of what was our attempt to celebrate Uganda Airlines’ First Anniversary circulating online,” the statement from Britam reads in part.

It continued that; “Well, we agree with a majority of you who said the cake did not do justice to this massive milestone and the occasion at hand. Here is your chance to show us how we can do better. We have come up with The Great Britam Bake off Challenge.”

“We’re calling out all bakers – large and small – to take part in the design of a new cake to be presented to Uganda Airlines.

The best design will be funded to bake and personally present the cake to Uganda Airlines in addition to delivering a donation to a charity of their choice courtesy of Britam Uganda and Uganda Airlines.

The next four bakers will also receive a contract to bake a cake for four charities within Kampala while also handing over donations.”

We’ve got to say that’s quite a smart comeback!

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