By Norman Isaac Mwambazi
On Thursday November 12, 2020, Instagram announced that it is adding Reels and Shop tabs to its home screen, a communication of the company’s priorities. This is a major design change to its home screen for the first time in years.
The Reels tab will lead users to Reels, the short form videos similar to TikTok. The Shop tab will surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections. Both tabs make it easier for people to find what they want on the platform and go there immediately.
The Likes tab as well as the Create tab where people upload photos are moving to the top right-hand corner next to the direct messages inbox.
“We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while,” head of Instagram Adam Mosseri wrote in a blog post.
“But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity,” Mosseri explained.
This new design has sparked outrage in millions of users who really just want to see their friends’ new photos and who “double-tapped” on their photos. At least this is what Instagram used to be before it got carried away with making billions of dollars from advertisers.
“Instagram must think they’re too big to fail, they will join Myspace if they’re not careful,” one user Iman Lake (@chillforme_) tweeted.
His tweet received hundreds of thousands of reactions in affirmation, as people longed to go back to times when the app put its user’s interest at the forefront of its design, and not its business interests.
“The Instagram update is absolute garbage. Why would they do this to us?” YouTuber Bailey Sarian (@BaileySarian) also complained on Twitter.
The Facebook-owned photo-sharing app boasts of over 1 billion monthly active users.