By Ivan Mwine
Talented Ugandan model cum video Sheila Asiimwe, who is also a gifted fashion designer, has kicked off rehearsals for the upcoming beauty pageant dubbed New Future of Fashion.
The event, which will be held at Motiv Uganda in Industrial Area, on April 9th, 2022, will be headlined by several celebrated Ugandan musicians among them Emilian Starz, Neliah, Hid16th, Legion East and others, will also feature exhibitions from various fashion designers from Uganda and across East Africa.
However, unlike other models who will only do the catwalk at the pageant, Asiimwe, who is a gifted fashion designer, will also showcase some of the exquisite pieces that she has been piecing together at her fashion house called Shantie Collections.
The pageant, which will run under the theme ‘The New Future of Fashion’, will feature 20 fashion designers among them Asiimwe, who will each design 10 models to showcase their pieces.
The main objective of the pageant is to sensitize Ugandans and all stakeholders in the fashion industry about the ‘New Future Of Fashion’ given the challenges posed by the COVID-19 pandemic and give an opportunity to fresh fashion designers like Asiimwe and others to showcase their works.
It should be noted that besides the urban fashion styles, the event will also serve as an avenue to exhibit African art and fashion products made by Ugandan youth and women, in a bid to empower Ugandan art and fashion players to improve their craft.