MTN Acquires Branding Rights For KCCA FC’s Stadium, Renames It MTN Omondi Stadium

MTN Acquires Branding Rights For KCCA FC’s Stadium, Renames It MTN Omondi Stadium

By Norman Isaac Mwambazi

On Thursday morning, Uganda’s leading telecommunications company MTN Uganda limited and Uganda Premier League (UPL) top club Kampala Capital City Authority (KCCA FC) signed a memorandum of understanding granting MTN the branding rights for its home grounds in Lugogo.

As such, the name has been changed from StarTimes Stadium to MTN Omondi Stadium, and it is going to remain so for the next 10 years.

MTN Uganda Chief Marketing Officer (CMO) Somdev Sen revealed that the company  plans to continue supporting Ugandan football like they have done over the years, this time taking special interest in KCCA FC.

“It is not all about the money. We would like to support this game, we would like to support the industry, and we will continue to do so. We are going to rename the stadium as MTN Omondi Stadium.

“This stadium needs to grow. Can we name the stadium such that everyone in Africa can say ‘this is the stadium’? I know KCCA FC management is dreaming to make it the best that is why we are naming it MTN Omondi Stadium,” Somdev said during the press conference.

An artiste finalising the portrait of legendary Ugandan footballer Phillip Omondi, who was named after the stadium

Kampala Lord Mayor Erias Lukwago who also serves as the Patron of the Club, reiterated Somdev’s statements that this partnership is not only just about the money. According to both parties of the agreement, MTN is going to contribute significantly for the construction of the stadium to a first class facility through phases.

“We hope that by next week, we shall have signed a contract to begin the building of the stadium. Please relay this to the fans. We do wish to assure you that we have scrutinized each and everything.

“This partnership we have entered is going to make the stadium a top facility. There is quite a lot we are going to benefit which may not be observed in financial terms. What we are going to do is going to be in a phased manner,” Lukwago said in a press conference today.

Lukwago, who said that this is a great day for KCCA FC, and rightly so, said that the club is miles ahead of its competitors in the way it is being run, and that this partnership with MTN is only going to take things up a notch.

“Each organ at the club functions with minimum contradiction. I am proud of the club. As the patron, I want to extend my sincere gratitude to MTN for the contribution. This is yet another big stride in the direction we want to go. We are miles ahead of our competitors. We are organized,” Lukwago added.

KCCA FC CEO Anisha Muhoozi said that as MTN takes over the stadium branding rights, StarTimes will remain the shirt sponsor.

 

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