Nyege Nyege Festival Scoops Uganda Waragi Sponsorship Deal

Nyege Nyege Festival Scoops Uganda Waragi Sponsorship Deal

By Our Reporter

It has been officially confirmed that Uganda Waragi is the title sponsors of the annual Nyege Nyege Festival, East Africa’s biggest international music festival and the deal is to spurn three years.

This year’s festival is scheduled  for September 15th to 18th and it will be held at Itanda Falls, in Jinja.

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“We are pleased to assume title sponsorship for this festival. Uganda Waragi is the spirit of Uganda, making it a natural fit for this event that gives us an opportunity to showcase the best of the Pearl of Africa to both domestic and foreign tourists in attendance, providing the opportunity to experience our rich heritage, music, culture, food, fashion and all things uniquely Ugandan,” said Emmy Hashakimana, Marketing and Innovation Director, Uganda Breweries.

Partiers having funn at thhe last Nyege Nyege

This is the first physical festival that will be held following the pandemic that forced Nyege Nyege and other events to take a forced hiatus.

“No brand represents Nyege Nyege better than Uganda Waragi. Nyege Nyege is now Uganda Waragi Nyege Nyege,” said Derek Debru, CEO, Uganda Waragi Nyege Nyege.

The festival aims at providinga totally immersive African party experience, diving deep into the cauldron of contemporary African music and its wider diaspora.

“Year on year, the festival has grown in strength and we are pleased to have been part of this journey. This festival has evolved from a music celebration into a destination event attracting tourists from all over the world. This has given the businesses in Jinja a cash boost with the opportunity to provide goods and services to the festival goers.

Nyege Nyege festival is always a blast

“The last festival attracted over 30,000 people and we are pleased to make a contribution towards stimulating business recovery and growth following the pandemic,” Hashakimana added.

Known to surprise audiences with rising stars from all over the continent, this year the festival will welcome Ghanaian Diva Adomaa with her band FRA! and Kenya’s pop wonderchild Kabeaushé, Nigeria’s most lethal MC Aunty Rayzor, Kenyan Genegeton star Sylvia Saru and Cameroonian Makossa pioneer Eko Roosevelt, who will perform with a 15 piece band to celebrate his 80th birthday.

Hashakimana observed that; “Talent Africa is excited to manage the sixth edition of Uganda Waragi Nyege Nyege, which has been named and recognized as Africa’s largest tourism and music festival. We missed the big party, and we know that tens of thousands of fans all over the world couldn’t wait for this edition.  This year, we promise an even more thrilling and remarkable experience at a completely new venue that is six times larger than the previous venue.”

“We are excited to be empowering communities economically and socially, and we can’t wait to see the growth that the Itanda Falls community will experience over the next few years,” said Aly Alibhai, CEO, Talent Africa Group.

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